THIS IS OUTRO
OUTRO
Virtual Production Content
OUTRO is a fashion brand launched by actor Jaime Lorente, conceived to make a strong first impression on social media. For this project, we created a hyperrealistic 3D digital human designed to immediately capture attention through a minimalistic looping performance, tailored specifically for Instagram.
The piece features a cinematic digital avatar that blurs the line between reality and CGI, achieving a level of realism rarely seen in social media content. By applying virtual production techniques commonly used in film and video game pipelines, the project elevates fashion launch content into a high-end visual experience, reinforcing brand identity through innovation and cutting-edge 3D execution.
Cactus Production led the creative and technical development of the project from concept to final render. The process began with the creation of a hyperrealistic 3D avatar, including modeling, texturing, and look development optimized for close-up shots and realistic facial detail. In parallel, a recording session with an actress was conducted to capture precise facial reference for the animation.
Using Unreal Engine and the Live Link Face application, the performance was transferred and synchronized to the digital avatar through a facial motion-capture pipeline, followed by detailed animation refinement to achieve natural and expressive results. The project was completed with a minimalistic, dark, and cinematic lighting setup, reinforcing the fashion-tech aesthetic and delivering a final render optimized for maximum visual impact on social media platforms.