BYG
BYGGY
Character Design & 3D Development (WIP)
BYG is an international company specializing in wear-resistance materials for heavy machinery in mining, earthmoving, and construction. As part of their branding efforts, we created BYGGY, a 3D mascot designed to embody the company’s values of engineering reliability, durability, and innovation. The character is intended to serve as a versatile asset for marketing campaigns, social media content, and commercial activations. The project is currently a work in progress, with the character fully developed in 3D and ready to adapt across future brand experiences.
We designed and developed BYGGY entirely in 3D, from early concept explorations to the final production-ready model. The character was created with the flexibility to adapt to different communication formats—whether animated shorts, promotional content, or branded campaigns. This project highlights our expertise in character design and demonstrates Cactus Production’s ability to deliver end-to-end 3D solutions.